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These colours reflected the era's fashion trends, conveying warmth and nostalgia. Additionally, there was a bold experimentation with contrasting hues, pushing the boundaries of visual appeal. The influence of 1970s logos continues in contemporary branding and design. Many modern companies draw direct inspiration from the visual style, design elements, and principles that defined the 1970s era. In these diverse ways, logo design in the 1970s fused functionality and aesthetics to capture both the pragmatic spirit and aspirational visions of the times.
Classic '70s design manual brought back to life - Creative Boom
Classic '70s design manual brought back to life.
Posted: Thu, 04 May 2017 07:00:00 GMT [source]
Retro Logo Design Inspiration
Logos incorporated imagery and themes inspired by science fiction, fantasy, and escapism in these famous works. Sleek, futuristic elements like stars, rockets, and metallic finishes filtered into logo designs, tapping into the wonder and adventure of movies and television. This type of font was also featured in magazines where longer text needed to be read clearly.
Two graphic designers are trying to preserve NASA's famous 1970s 'Worm' logo - The Verge
Two graphic designers are trying to preserve NASA's famous 1970s 'Worm' logo.
Posted: Thu, 03 Sep 2015 07:00:00 GMT [source]
Bold shapes
Typography evolved greatly in the 1970s, with new typesetting technology. Punk was one of the big musical influences and was where the grunge era started. Many of the graphics for album covers and posters were in black and white and had a DIY feel. Nature-inspired colors like Avocado Green and Harvest Gold were prominent of the era, especially in '70s interiors, appliances, and even fashion. However, outside the comfort of peoples’ homes, graphic design featured cheerful colors that reflected the radical movements of the time.
Influence of Postmodernism
Over the decades, Apple continued to refine its logo while preserving the original rainbow apple motif. The colours were later incorporated into monochrome designs used on products like the iPhone and retail bags. In the 2000s, Apple began utilising a minimalist solid white apple in advertising and packaging. This minimalist, abstract logo perfectly captured the essence of IBM's business strategy in the digital age.
Typography was often combined with photography to create striking graphics. Everything was bold and bright, with elements such as 3D styles and large lettering. Contemporary brands often draw inspiration from that era's design elements and principles. From colour palettes to typography, the 1970s continue to shape how brands present themselves, bridging the past and the present. The colour palette of 1970s logos was characterised by earthy tones such as browns and oranges.
Retrofunk Script: Retro 70s Font (OTF, TTF)
It was normal to use film exposures to modify artworks and create chokes and spreads for trapping. For instance, one could take a solid typeface and create outlines, inlines, and interesting perspectives. At Inkbot Design, we understand the importance of brand identity in today's competitive marketplace.
Below you will find an illustrated book cover, an abstract poster for a movie inspired by 70s retro graphic design movements, and a Graphis Annual magazine cover from the 70s. Over the past few years, there has been a notable resurgence in the revival of vintage classic styles in design techniques. This trend has evoked a sense of nostalgic feeling among people of all ages, allowing them to relive experiences from the past. Design-wise, the style of this decade was centered on thick lines, flowery patterns, and curvy typography.
Scher's trailblazing work opened the doors for more postmodern designers like David Carson, who upended conventions with his grungy, chaotic designs. She paved the way for a more iconoclastic, irreverent sensibility, emphasising visual wit, historical reference, and deconstructed layouts. Scher proved that pushing boundaries and breaking rules could yield innovative design solutions that engage audiences unexpectedly.
Read on to learn about some of the retro styles of the decade, and how you can recreate them in Vectornator. The sense of movement in art forms was embraced by twisting a mirrored tube and bringing out a new perspective for the viewer’s focus on the art. The term “optical art” was coined by Time magazine in 1964 to describe a form of abstract art that created flowing illusions using positive and negative space. This then rapidly became an ongoing trend to utilize kaleidoscopic patterns trend in every design idea.
The simplified, bold design has stood the test of time as one of the most recognisable tech logos worldwide. This is the original logo was designed by Carolyn Davidson for a price of $35. Back in 1971, she was a student helping out later Nike founder Phil Knight. The swoosh indicates fluidity and movement, perfect to go on the side of the shoes. While we know it today with slight changes, this is one of the most recognizable logos in the world. The famous potato chip brand Ruffles came up with a logo that's fun and playful.
The genesis of this now-ubiquitous logo is humbler than one might imagine. To see your designs up in Neon lights, try this Neon Sign Photoshop Effect by pixelbuddha_graphic or this Supreme Neon Photoshop Action by _Stardust. Or, to get the 80s Cyberpunk vibe, check out this Cyberpunk 2.0 Lightroom Preset by 1bereta or these Cyberpunk Text Effects by aanderr. Now, 30 years later, the aesthetic of the great-y 80s is popping up everywhere, from movie posters and music flyers to TV shows and catwalks.
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